Baillie Gifford acquired 39.2 Million Amazon.com shares worth $7.34 Billion. That's 5.77% of their entire equity portfolio (3rd largest holding). The first Amazon.com trade was made in Q1 2013. Since then Baillie Gifford bought shares eleven more times and sold shares on 33 occasions. The stake costed the investor $608 Million, netting the investor a gain of 1108% so far.